← WorkCampaign
Nightside
A launch campaign for a live album, built from one frame of light. Film, stills, and a microsite that toured with the show.
The brief
Meridian Records came to us with a story that did not yet have a shape. The ambition was clear, the form was not. We started where we always do: with the single idea everything else would hang on.
The approach
We built the work the way good film is built, frame by frame and decision by decision. Every choice was made in service of the same feeling, then refined until nothing extra remained.
“They made it feel inevitable.”
The outcome
The result traveled further than the brief asked it to, across platforms and audiences, and it still holds up. That is the only metric we trust: does it last.
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Maker's Mark