← WorkBranding & Merch
Maker's Mark
An identity and a first drop for a goods label. Designed so the logo, the label, and the object all say the same thing.
The brief
Carthing Goods came to us with a story that did not yet have a shape. The ambition was clear, the form was not. We started where we always do: with the single idea everything else would hang on.
The approach
We built the work the way good film is built, frame by frame and decision by decision. Every choice was made in service of the same feeling, then refined until nothing extra remained.
“They made it feel inevitable.”
The outcome
The result traveled further than the brief asked it to, across platforms and audiences, and it still holds up. That is the only metric we trust: does it last.
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